Privacy Policy

This notice explains what personal data VerseOfYou (verseofyou.com) collects, why, who we share it with and your rights. VerseOfYou is operated by App Agentic Ltd, a company registered in England and Wales (company number 16428873), which is the data controller. Contact us at support@verseofyou.com or hello@verseofyou.com.

What we collect

• Your story answers: who the song is for, the recipient's name and how to pronounce it, the occasion, style, voice and feel, and the memories and message you write.
• Your email address, to send your preview, song and order emails, and a few reminders if you don't finish (see "Reminder emails" below).
• Audio and images we generate for you: lyrics, songs, previews, cover art and certificates.
• Uploads: photos you upload for cover art, and reaction videos you choose to send us.
• Gift e-card details: the recipient's name, their email address and your note.
• Order and usage data: what you bought, preview and song ratings, survey answers, and how often a song is played.
• Attribution and device data: the link or ad that brought you here (utm tags and ad click ids such as fbclid, ttclid and gclid), the ad platforms' browser cookie ids if their pixels are enabled, and your IP address and browser user agent at the time you place an order.
• Payment data is collected by Stripe/Link, not us. We receive only confirmation of what was paid.

How and why we use it

• To make and deliver your song (performing our contract with you). Your story is sent to AI providers that write the lyrics and generate the music, vocals and artwork, and the finished song is checked automatically to make sure the name is sung.
• To run the service: order emails, your private song page, gift e-cards, redos, support and fraud prevention (contract and legitimate interests).
• To remind you about an unfinished preview or order by email, until you unsubscribe (legitimate interests). See "Reminder emails and unsubscribing" below.
• To measure and improve our advertising and the site (legitimate interests or consent, where required). See "Our own product analytics" and "Cookies, pixels and ad measurement" below.
• Reaction videos are used in our marketing under the licence you grant when uploading (see our Terms, section 9).

We don't sell your personal information, and we don't use your story to train our own AI models.

Reminder emails and unsubscribing

If you start a song and leave your free preview or a checkout unfinished, we send a few reminder emails about that order (at most four, and none more than a week after you ordered). Some of them offer a lower price for unlocking the song. We send them because you asked us for a song and they are about that song (legitimate interests; in the UK this is the "soft opt-in" for similar products). They stop as soon as you buy.

Every reminder has an unsubscribe link, and mail apps that support one-click unsubscribe show a button too. Unsubscribing stops all reminder and marketing email to that address; emails about something you have bought (your song, receipts, gift e-cards) still arrive. We keep the unsubscribed address on a suppression list so we don't email it again. You can also email support@verseofyou.com to unsubscribe.

Our own product analytics

To see where people get stuck making a song, we keep our own first-party record of how the site is used. It is ours alone: it is stored in our Google Cloud project (BigQuery, United States), is never sold, and is never shared with advertisers or ad networks.

• What it records: which kind of page you viewed (for example "preview" or "cart", never the full web address), which step of the song wizard you completed and the option you picked from our lists (such as the occasion or music style), that you saw a price, started checkout or bought (with the amount), and when a preview was ready, played for 30 seconds or a song was delivered. It also records a coarse device type (phone, tablet or computer), the campaign name or the kind of ad click that brought you here (for example "fbclid", never the click id itself), and random ids we create for your browser and visit.
• What it never records: your IP address, your browser's user agent, your email address, names, anything you type into the wizard (for the name, story, memories, message and email steps we record only that the step was completed), or payment details. Once you place an order, events are linked to that order's internal reference so we can see which steps led to a purchase.
• Your choice: it runs without a separate banner. It stops, and the random browser ids are deleted, if your browser sends a Global Privacy Control signal. It never runs on the gift e-card page your recipient opens.
• How long: events are deleted automatically after 400 days. To have yours deleted sooner, email support@verseofyou.com with the address you ordered with.

Who we share it with

We share data only with the providers that help us run VerseOfYou, under their data processing terms:

• Google Cloud / Firebase: hosting, database, scheduled jobs and storage for our own product analytics (BigQuery).
• Cloudflare: storage for songs, images and uploads (R2), DNS, email forwarding and outgoing email.
• Kie.ai: AI lyrics, music (including Suno models), cover art and name checks.
• fal.ai: AI music (fallback provider) and speech transcription for the name check.
• Resend: fallback for sending our emails.
• Stripe and Link: payments, tax and refunds, as merchant of record under their own privacy policies.
• Meta (Facebook/Instagram), TikTok, OpenAI (ChatGPT ads), X (Twitter ads), Google (Analytics) and Microsoft (Clarity): only when the corresponding pixel or measurement tool is enabled on the site (see below).

We may also disclose data where the law requires it, or to protect our users or the service.

Cookies, pixels and ad measurement

• Essential storage: your wizard answers are kept in your browser (local storage) until you submit them, so you can pick up where you left off.
• Attribution cookie (voy_attr, first-party, 90 days): when you arrive from a tagged link or ad, we store its campaign tags and click id, and attach them to your order so we know which ads work.
• Ad pixels and analytics, when enabled: the Meta Pixel (cookies _fbp, _fbc), the TikTok Pixel (_ttp), the ChatGPT ads Measurement Pixel from OpenAI (__oppref, __obref), the X (Twitter) Pixel (_twclid), Google Analytics 4 (_ga) and Microsoft Clarity (_clck, _clsk; records how pages are used, such as clicks and scrolling). They record page views and funnel steps such as starting checkout. They are never loaded on the gift e-card page your recipient opens.
• Your choice: we don't show a cookie banner. The pixels and analytics above load for every visitor. To opt out, block or delete cookies in your browser (or use a tracker blocker), or email us at hello@verseofyou.com and we'll stop using your data for ad measurement.
• Server-side conversion events, when enabled: when you submit your email and when you buy, we tell Meta (Conversions API), TikTok (Events API), OpenAI (ChatGPT ads Conversions API, purchases only), X (Conversion API, purchases only) and our attribution service AppRefer that a lead or purchase happened, with the value, a hashed (SHA-256) copy of your email, the click and cookie ids above, and your IP address and user agent, so they can match it to the ad you saw. We never send your story, the recipient's details or your song. These server-side events are sent for every order. You can object to this at any time by emailing us at hello@verseofyou.com.

You can also block or delete cookies in your browser settings, and manage ad preferences in your Meta, TikTok and Google account settings.

How long we keep it

• Your order, story and song are kept for as long as your song page is available, so you can keep listening, and to handle support and redos. You can ask us to delete them at any time.
• Payment and tax records are kept by Stripe/Link for as long as the law requires.
• Reaction videos are kept until you ask us to remove them (copies already published can't be recalled).
• Previews that are never bought, and their story data, are deleted on request.
• If you unsubscribe, your email address stays on our suppression list so we can keep honouring it.
• Our own product analytics events are deleted automatically after 400 days.

Your rights and deleting your data

You can ask us to access, correct, export or delete your personal data, object to or restrict how we use it, and withdraw any consent. Email support@verseofyou.com from the address you ordered with and tell us what you'd like. We'll reply within one month. If you're unhappy with how we handle your data, you can complain to the UK Information Commissioner's Office (ico.org.uk) or your local data protection authority.

Children

VerseOfYou is not directed at children under 16, and we don't knowingly collect their data from them. Songs are often made for children by their parents and family; please only share what's needed for the song. If you think a child has given us their data, contact us and we'll delete it.

International transfers

We are based in the UK, and several of our providers process data in the United States and other countries. Where data leaves the UK or EEA, we rely on the safeguards the law provides, such as the UK International Data Transfer Addendum, EU Standard Contractual Clauses or adequacy decisions (including the UK-US data bridge and EU-US Data Privacy Framework, where the provider is certified).

Changes

We'll update this notice when what we collect or who we share it with changes, and change the date at the top.